For over 20 years, AXON has grown alongside our clients
Expanding our expertise, our reach, and our perspective.
Today, our teams work across markets and disciplines,
bringing together diverse experience to solve complex
challenges with clarity and confidence.
Our early days
AXON was established in Toronto in 2002, with London following in 2003. From the start, we brought together complementary healthcare communications disciplines, including medical communications, public relations, and clinical trial support, so clients could access connected expertise without losing close collaboration.
Expanding the firm
As client needs grew, so did we. New York opened in 2010 to support US-based and US-focused work, followed by Copenhagen in 2012. Today our people work across countries and time zones, connecting global reach with local understanding.
Broadening our offering
We have evolved alongside healthcare, expanding our expertise as client challenges have become more complex. Our insights and strategy capabilities help us understand stakeholders, identify opportunities and shape creative thinking that is grounded in evidence and human need.
Being at the forefront of our industry
We stay close to what is changing in healthcare so our clients can stay ahead of it. Whether engaging healthcare professionals, communicating real-world evidence, supporting clinical trial delivery or choosing the right channels, we bring clear counsel, deep industry knowledge and curiosity to every decision.
Our future
We will remain ambitious for our people, our clients, and the future of healthcare.
We will continue to invest in our capabilities, our thinking, and our partnerships to ensure we remain at the forefront of healthcare communications.
ONE AXON CONNECTED EXPERTISE
OUR VALUE PROPOSITION
The sweet spot of healthcare communications
Bringing the power of a big agency with the care and agility of a small one!
We say that we bring the best of both worlds—the scale of a big agency with the care and agility of a small one.
That’s not a claim, it’s a choice.
We’ve built AXON to work this way on purpose.
OUR PURPOSE
To ignite change in healthcare through meaningful communication, powered by diverse thinking.
You don’t do that by playing it safe; you do it by combining a range of skills to go wide, and the expertise and focus to go deep.
OUR VISION
To be at the forefront of life-changing communication.
That means spotting what’s coming before it arrives, thinking a step ahead, and making decisions that shape the future—not just reacting to it.
AXON brings the future forward.
Our Leadership Team
Our leadership team brings global healthcare communications expertise across AXON’s practices.
If you would like to understand how that experience can support your needs, please get in touch.
TINA HAHN
President and
Managing Partner
Copenhagen/London
+44 203 595 2488
AUDREY RAYMOND
Global HR Director
London
+44 203 595 2505
EMMA WELLER
Finance Director
London
+44 203 817 6650
SAM ROBINSON
Director, Advocacy
and Communications
Practice Lead
London
+44 752 588 8458
MELISSA LEWIS
Vice President,
Clinical Studies Practice Lead
Toronto
tel:+1 647-688-6782
SAM PETYAN
Senior Director,
Marketing Practice Lead
London
+44 791 892 2202
SHANIDA NATARAJA
Senior Director,
Real-World Practice Lead
London
tel:+44 203 595 2413
EMMA LEMON
Senior Director,
Medical Practice Lead
London
tel:+44 203 595 2424
AVENIR GLOBAL POWERHOUSE
We are proud to be part of AVENIR GLOBAL, a powerhouse of specialist communications firms, allowing us to access a worldwide network of expertise. Working with our team of discipline experts from across our network, we develop life-changing communications, using multichannel strategies.
We help our clients connect to the people who matter most, with the right message, at the right time to achieve meaningful change. To deliver on this, we adopt a best-team approach, making sure we build our team with the right individuals from our network to meet our clients’ needs.
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Corporate Social Responsibility
AXON, as part of AVENIR GLOBAL, has earned a Bronze Medal, a recognition awarded to the Top 35% of companies assessed by EcoVadis in the 12 months prior to the medal issue date. It reflects the quality of the company's sustainability management system and demonstrates a commitment to promoting transparency throughout the value chain. Evaluation areas include: environment, labor & human rights, ethics and sustainable procurement.