Predicting longevity in 2030

Advances in modern medicine and adopting a healthy lifestyle have offered us the hope of not only living a long life, but one with quality. According to an analysis recently published in the Lancet journal (1), a continued increase in life expectancy may be on the...

Pictures plus words in health communications

As the old saying goes “a picture is worth a thousand words” – so what might this mean for a medical writer whose focus is traditionally on the written word? A well-chosen graphic or thoughtful visual design can help to keep prose as it should be – simple, concise and...