Following the announcement of the PR Week 2013 Top 150 Consultancy League Table, where AXON jumped up the ranks to 50th place, we are delighted to announce that we have moved to 6th place in the recently released PR Week 2013 Healthcare League Table, from 9th place in 2012. With the power of hindsight, we can attribute this success to 3 key areas of focus:
1. SPECIALIST, INTEGRATED COMMUNICATIONS OFFERING
AXON was established as an integrated communications firm, providing healthcare clients ‘communications solutions without borders’ for reaching their target audiences. Over the past decade, the agency has been disciplined in retaining our single-minded focus on what we’re good at: strategically developing and telling compelling campaigns underpinned by science, regardless of whether they are considered PR or medical communications.
2. INNOVATING AHEAD OF THE MARKET
AXON has maintained a strong position in the industry by identifying areas of potential need and building strong capabilities that meet that need while staying true to our focus on integrated communications. Recently this has included expanding our offering to include market access and clinical trial communications.
3. BRINGING A BEST TEAMS’ APPROACH
AXON recognises the importance of providing integrated client service teams who have expertise in the different disciplines, including PR, medical communications, market access and clinical trial communications. Using our ‘best teams’ approach, we create teams that draw on the best experts from each sector depending on client’s need.
“We know that effective healthcare communications requires a deep understanding of the science and effective storytelling skills delivered by a multidisciplinary team. This, along with the strong partnerships we have developed with our forward-thinking clients, has contributed to our success,” commented Miranda Dini, AXON London’s Managing Partner.