Collaboration is one of AXON’s seven core values – so much so that the entire US team joined forces and formed Team AXON vs. Cancer to support the American Cancer Society’s Relay For Life. This annual event helps communities across the globe honor and celebrate the lives of people who have battled cancer, remember loved ones lost and continue the fight against the disease.

AXON US employees and their families supported this great cause and set a fundraising goal of $3,000. Once that goal was reached, Team AXON vs. Cancer continued their efforts, eventually collecting over $7,000.

This year’s event took place overnight on June 2−3, 2012, at the Duchess County Fairgrounds in Rhinebeck, New York. The overall theme of this year’s event was ‘An Evening With The Stars Under The Stars’. Team AXON vs. Cancer centered their theme around the Academy Awards and presented the ‘AXON vs. Cancer’ Awards. Red carpets were laid out, onsite entertainment included a movie poster raffle, silent auction, an outdoor theater playing Academy Award nominated movies and many other family-friendly activities.

Team AXON vs. Cancer even had their own celebrity onsite, honored guest and friend Ben Marzullo, a brain cancer survivor who kicked off the entire Relay by cutting the ribbon and leading the Opening Survivor Lap. Ben reminded everyone of how important it is to fight back and never give up!

In its July 2012 issue, PM360 − the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech and medical device industries − devoted an entire page to AXON US in honor of their inspiring effort and impressive contribution to the American Cancer Society. To read the article, please visit http://www.national.ca/Inside-NATIONAL/PM360-Highlights-AXON-US-Efforts.aspx.

Congratulations to Team AXON vs. Cancer on their huge success and their support of the American Cancer Society!

Jennifer Villa Kearins