Expertise
Generally, people seek out their own kind. Not us. We prefer to mix it up; it’s how we create integrated solutions. What sets us apart is our ability to blend the scientific rigor of medical communications and clinical research experts with creativity and insightful analytics of a PR firm to deliver compelling communications solutions. We are committed to achieving meaningful results in an industry that impacts the lives of patients.
Our accomplished team provides expertise from molecule to market in medical communications, public relations, clinical trial services and market access communications. We deliver strategic counsel in these areas for pharmaceutical, biotech, medical device, animal health and functional foods companies, proactively identifying and overcoming any challenges as needed to ensure our clients’ success.
Molecule
Understanding the ‘why’
Clarifying the unmet need
Building a strategic scientific story
Clinical
Trials
Preparing for market entry and product stories
Identifying and prioritizing target audiences
Identifying and addressing potential issues
Pre-Launch
Establishing the need
Preparing for launch success
Analyzing and communicating data
Engaging stakeholders
Media announcements for milestones
Launch /
Post-Launch
Ensuring access
Updating strategy with additional data
Create excitement around launch
Market
Identifying novel patient profiles
Developing a foundation of success for pipeline products
Lifecycle management
The Ripple Effect
We have combined our deep experience and expertise to craft a curated selection of resources on the impact of COVID-19 on the clinical trial space, from a multidisciplinary perspective. With our new Ripple Effect website, we hope to enable you to make informed decisions across different functions and within your companies as the situation develops. Content on the site will constantly evolve to stay ahead of the ever-changing environment, so please do check back regularly. Click here to explore the Ripple Effect site.
With strategic healthcare communications skills at our core, a mixture of the following activities support us in delivering targeted and effective programs for our clients:
Strategic communications planning insights
Stakeholder mapping & engagement
Needs assessment
Creative design & branding
Analytics & insights
Digital marketing & communications
Sustainability Communications
Multichannel education
Content development
Communications skills training
Web, media, & print production
Events planning & management
Employee engagement
Meeting moderation & workshop facilitation
Green Events
Corporate Communications
“Each person is completely unique, yet those differences combined undoubtedly define our success.”
Carolyn Armstrong
Senior Program Director, AXON London
Medical Communications
Our aim is to drive change in the knowledge, skills, attitudes and behaviors of healthcare professionals, addressing unmet medical needs and ultimately helping improve outcomes for patients. We support the development of strategically and scientifically robust medical communications, including:
- Congress & symposia activities
- Steering committee meetings
- Advisory boards
- Medical writing
- Roundtables
- Publications
- Responsible and ‘green’ events
“Our clients really value our ability to bring together different expertise and experience from across AXON and our broader network”
Sam Barnes
Senior Director, AXON London
Public Relations
Based on a deep understanding of science and the needs of patients, healthcare professionals and payors, we create communications that change the lives of those living with, or affected by, health issues. We create strategic and effective communications tailored to the audience’s needs and product lifecycle/situation.
- Product pre-launch & launch
- Disease awareness
- Product & data milestones
- Issues preparedness & crisis management
- Disease awareness campaigns
- Media engagement
- Corporate, franchise & congress communications
- Media training
- Responsible and ‘green’ events
- Sustainability communications support
“For me, inspiration comes from the amazing people I work with on interesting and novel projects.”
Caroline Chin
Account Director, AXON Clinical Trial Services
Real World
On behalf of our clients, we devise strategic and impactful real-world stakeholder engagement programs that generate data, demonstrate value, and support patient access to innovative medicines and devices. We support our clients in three core ways. Firstly, we offer expertise in real-world data generation at all stages of the development cycle, from early landscape analyses or stakeholder surveys to establish unmet need through to designing and helping execute health economic and outcomes research (HEOR) studies. Secondly, we also help our clients articulate the value of their products, developing compelling value narratives and communications, underpinned by our deep understanding of key stakeholder beliefs and behaviors. Thirdly, we work with market access teams in the UK, Europe, and US to develop compelling value stories for our clients’ products and devise strategies to enhance access through governmental affairs and public policy.
Clinical Trial Services
From trial start to finish, we elevate each communication touchpoint for successful trial completion. We know the business of clinical trials; yet, more importantly, the art of human connection. We care about breaking down complex science into digestible formats to empower and educate site staff and patients throughout the clinical trial journey. Conducting sound scientific research is challenging, both at the site and patient level. We ease the burden by applying relevant insights to deliver innovative approaches that address recruitment and retention challenges, unique to each trial.