AXON is pleased to welcome Mary Smiddy as a Director within the agency’s Public Relations (PR) stream. Mary brings a wealth of diverse experience to the senior management team, with a strong track record in strategic positioning, issues management and stakeholder engagement, as well as numerous patient advocacy initiatives – an area of continued strength and focus for AXON.

“Mary is an energetic and dynamic leader and we are delighted she has become part of the AXON UK family.” said Miranda Dini, Managing Partner for AXON. “She is joining us at a time of continued growth, and I know her expertise and fresh perspectives will help further accelerate our ongoing achievements.”

Since beginning her career in healthcare as an intensive care nurse in Dublin, Ireland, Mary has led local, regional and international programs to support pharmaceutical products from bench to bedside in numerous therapeutic fields, including cardiology, immunology, CNS, and oncology; experience which perfectly complements AXON’s diverse healthcare accounts.

Prior to joining AXON, Mary was Global CEO at Tonic Life Communications and previously founded Burson Marsteller & Edelman’s healthcare public relations network in the Middle East. She has a personal understanding of pharmaceutical company needs and priorities garnered from her role as GlaxoSmithKline’s Regional Director of Communications, Middle East & North Africa (MENA).

“AXON is an agency I have long admired in terms of its cohesive culture, scientific rigour and award-winning work,” said Mary. “And once I met the broader team, I knew I wanted to join this highly intelligent and curious group of individuals who share my passion in delivering outcomes-based, integrated communications programs.”