AXON Communications is pleased to announce it has been awarded Excellence in Wellbeing, a new UK-wide initiative by Great Places to Work® to recognize organisations with excellent well-being practices, as perceived by employees. The Excellence in Wellbeing recognition is based on six dimensions that drive a culture of wellbeing: work environment, mental and physical health, financial security, interpersonal relationships, work–life balance and fulfillment at work. Feedback from AXON staff that led to the award included such comments as:

  • “People genuinely care about each other and provide support not only at a work capacity, but also on an emotional wellbeing level too”.
  • “The company is very people-orientated, compared with most other agencies, and involves employees in organisation decisions and offers a lot of autonomy”.
  • “There is a wonderful family feel working at AXON, which is rare among medical communications agencies”.
  • “There is a lot of emphasis on achieving a good work–life balance, and to work in a healthy environment, both mentally and physically”.

This recognition follows the 2018 launch of AXON’s formal Wellbeing Program, with its goal ‘to support employees in positively managing their own wellbeing and helping them understand how they can positively influence the wellbeing of others’. The AXON program (known internally as ‘Wellbeing Wednesdays’) includes content and events built around the ‘5 Ways to Wellbeing’, originally developed by The New Economics Foundation. AXON’s Wellbeing Wednesdays have included such topics as emotional first aid, saving for a deposit when living in London, self-defense and desk yoga, among others. These activities build upon existing agency initiatives, such as flexible working hours and home working, and an annual wellness subsidy (£150) that staff can use to support their physical and emotional wellbeing.

Additionally, AXON has invested in several employees gaining an accreditation from Mental Health First Aid (MHFA) England as MHFA Champions, who are empowered to support colleagues’ positive wellbeing and to signpost employees and managers towards further specialized support.

“Wellness is something we are very passionate about at AXON, particularly as we work in healthcare and have a deep understanding of the implications of mental and physical health on positive well-being,” said Miranda Dini, Managing Partner of AXON. “We support the overall wellbeing of our staff by offering a program that touches upon many aspects of daily life – in the office and beyond. We often hear how much these activities are appreciated by employees, so to be recognized externally for our efforts in this area is a real cherry on the cake.”

The Excellence in Wellbeing recognition is the latest in a series of awards AXON has received from Great Places to Work®, having previously been recognized as one of the Best Workplaces™ for Women in the UK and awarded Best Workplaces™ in the UK (medium-sized category) for the fourth time in 2018, placing AXON higher than any other healthcare communications agency.


AVENIR GLOBAL is a Montreal-based holding and management company with an active operations mindset and a hands-on approach to all its investments. With 850 staff and offices in 21 locations across Canada, the U.S. and in Europe, it is among the top 20 largest communication firms in the world. In Canada, AVENIR GLOBAL owns NATIONAL Public Relations, the country’s leading public relations firm, servicing clients across a wide range of sectors, which includes NAIONAL Capital Markets, the industry’s foremost investor relations and financial services practice. In the United States, AVENIR GLOBAL owns SHIFT Communications, a data-driven integrated communications agency; and the public relations and communication company Padilla, which includes the brand consultancy Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS Research Advisors. The AVENIR GLOBAL network also includes healthcare specialists AXON Communications, with offices in Toronto, the U.S, the U.K. and Europe, healthcare creative agency Cherry and strategic communications consultancy Madano, both based in London.

AVENIR GLOBAL is owned by RES PUBLICA Consulting Group.

About Great Place to Work®

Great Place to Work® UK is a consultancy specialising in workplace culture, helping organisations to create exceptional, high performing workplaces where employees feel trusted and valued. We help employers improve recruitment, retention and productivity by putting employees at the heart of the organisation, analysing what they think and feel and identifying the real issues that need to be addressed. Part of a global organisation, we apply data and insights from over 7,000 organisations across the world to benchmark individual performance and advise employers on how to continuously improve employee engagement and wellbeing and so help build and sustain business performance. We run the Best Workplaces™ awards to enable the organisations we work with celebrate their achievements, build their employer brand and inspire others to take action.

We share our learnings through our research and publications at national, regional and global level, as well as through conferences and events.

To see the 2018 Best Workplaces™ list and to learn more about how to build a high-trust, high-performing workplace culture, visit

Follow Great Place to Work® online at and on Twitter at @GPTW_UK. For information about global operations at Great Place to Work®, visit