Antonia Katsambis has joined AXON as Human Resources (HR) Director in the firm’s London office. Antonia brings 10 years of talent management expertise to the firm, having worked at different agencies within the media sector, including most recently at Edelman.

Antonia will lead HR-related initiatives for both AXON and sister agency Madano, both of which have experienced steady growth in 2017.

“We’re delighted we will be able to benefit from Antonia’s experience at both large communications firms and small boutique agencies, as we see ourselves as combining the best of both of those worlds,” said Miranda Dini, Managing Partner for AXON. “Antonia is supporting our continued growth with a fresh approach around recruiting and retaining the industry’s top talent.”

The addition of Antonia reflects another highly successful year for both AXON and Madano, which have steadily expanded their teams with a number of notable hires, whilst also boasting impressive staff retention rates. In her role as HR Director, Antonia will be responsible for continuing this momentum, with a focus on matching the right people to the right role and ensuring the two agencies remain on the cutting edge with their talent retention initiatives.

“I’m thrilled to be joining at what is a really exciting time for AXON and Madano,” said Antonia.
“I look forward to seeking out the best and brightest to join our vibrant team, while at the same time continuing to nurture and support the existing staff.”

AXON was described as the industry’s “best kept secret”, and was recently awarded Highly Commended Communications Team of the Year by PharmaTimes, and was shortlisted by PRCA for a Corporate Social Responsibility national award for ongoing work with the Global Salmon Initiative.

About AXON Communications

About Madano

Madano helps clients define strategy and deliver their objectives through insight, creativity and communication. We deliver thought-provoking and robust outputs that create value for businesses and organisations through building brand awareness and managing reputations, helping clients win work and creating growth, and making change happen. We do this, in complex, highly regulated sectors, primarily in energy, transport, building and infrastructure and healthcare. Established in 2004, Madano is an AVENIR GLOBAL company.


AVENIR GLOBAL is a Montreal-based holding and management company with an active operations mindset and a hands-on approach to all its investments. With 550 staff and 17 offices in Canada, the U.S. and in Europe, it is considered one of the 25 most important public relations firms in the world. In Canada, AVENIR GLOBAL owns NATIONAL Public Relations, the country’s leading public relations firm, servicing clients across a wide range of sectors, with offices in Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Saint John, Halifax and St. John’s, and NATIONAL Equicom, the industry’s foremost investor relations and financial services practice with offices in Toronto, Montreal and Calgary. The AVENIR GLOBAL network also includes healthcare specialists AXON Communications, with offices in New York, Toronto, London, Copenhagen and Zug (Switzerland); Madano, a strategic communications consultancy based in London; and SHIFT Communications, an integrated communications agency with offices in Boston, San Francisco, New York and Austin.