The buzz word “omnichannel”, some love it, some hate it, but really when you strip it back, isn’t it just connected communications? Some people are daunted, others frustrated – either by the apparent desert of insight or by one’s own organizational infrastructure unable to cope with the unstoppable march of technological progress.
Healthcare marketers, find out what top six factors we believe you should be considering when developing omnichannel marketing strategy. Download our guide now.