News & Insights

Read our latest news, team highlights and thoughts on some of the top global healthcare trends and topics.

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Dec 08, 2023

CLINICAL STUDIES AND RECRUITMENT: CONNECTING THE DOTS

We spoke with 100+ Internal Medicine Specialists across the US to evaluate some of the barriers to having patients participate in clinical studies. Our research showed that doctors are not well informed, with 59% stating that they are not always up to date on clinical studies and 42% saying that they do not have time to find out.

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Jun 13, 2023

What's the secret to getting your story covered?

The answer is not what you might think! Media relations is a huge part of healthcare communications, however, having the right story is only the beginning of what’s needed for the perfect pitch. We recently hosted our first “Meet the Journalist” session at the AXON London offices where Linda Geddes, Science Correspondent at The Guardian, shared some invaluable insights on this very topic.

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May 18, 2023

Are patients part of your extended team? If not, this is why we think they should be…

We all know that the best results happen when you work with truly trusted partners—essentially, when they act as an extension of your team. We believe working with patients should not be any different.

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Dec 16, 2022

Combatting stigma through person-first language

Language is powerful! The way we talk about patients in medical communications has a strong impact on self-worth, stigma and discrimination.

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Oct 20, 2022

“Omnichannel”: it’s time to move on from just pairing tactics with channels

Top six factors to consider when delivering omnichannel strategy and marketing.

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