This resource challenges the healthcare industry to break free from outdated models and redefine advocacy beyond regulatory decisions. We uncover the untapped potential of embedding patient voices across the entire product lifecycle—beyond checkboxes and into co-creation. By exposing systemic barriers, celebrating emerging best practices, and proposing actionable strategies, the resource invites stakeholders to reimagine collaboration not as a courtesy, but as a necessity for delivering better health outcomes. If you believe patients deserve more than a seat at the table—this read is for you...
