AXON Advocacy brings together patients, caregivers, clinicians, and stakeholders to drive meaningful change in healthcare.

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Real change happens when people are heard and those voices shape decisions.

We help shape environments that better support patients and the people who care for them. That starts with listening deeply to the community you hope to reach, then building strategies with people, not just for them.

Our Patients at the Heart (PATH) guiding principles:

LISTEN

Truly listen to communities and advocates. They are the experts in their own experience

LEARN

Understand the needs, hopes and expectations of patients and carers.

COLLABORATE

Co-create solutions that feel relevant, respectful and useful.

LEAD

Earn a role as a committed member of the community, contributing with care and purpose.

HOW CAN WE HELP

Stakeholder Mapping

Stakeholder mapping
and engagement

We use bespoke insight approaches to identify, map and understand key stakeholders, then create strategic ways to engage them.

Disease Awareness

Disease awareness
and education

We create multichannel campaigns that reach the people who matter, including patients, caregivers, the public, healthcare professionals and policymakers.

Partnership and community buiding

Partnership and
community building

We help clients build meaningful, long-term relationships and shape environments that better serve patient communities.

Case Studies

Find out more about some of the collaborations we are most proud of.

Working with the head and neck cancer community to drive awareness, encourage earlier diagnosis and save lives

The Make Sense campaign is an international, multidisciplinary, multi-sponsored initiative run by the European Head and Neck Society (EHNS), a healthcare organisation uniting more than 3,000 head and neck specialists across Europe. We have held the position of Campaign Secretariat since its inception.

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Creating a groundswell of support and advocacy to end female genital mutilation (FGM) in the UK

In February 2021, FORWARD and the University of Huddersfield, UK published a report based on research that documented how FGM safeguarding measures in the UK were alienating families within African diaspora communities.

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“We were delighted to work with AXON on our recent campaign and to see the achievement it has made. The campaign allowed us to bring our research to life through powerful and compelling messaging – not only ensuring that the voices of the African diaspora communities are heard, but also garnering action and support for our cause. We gained significant public attention via media coverage, and opened invaluable conversations with key influencers, from policymakers to multiagency professionals, to diaspora communities themselves.”

Amy Abdelshahid / FORWARD UK

EVERYTHING WE DO IS GROUNDED
IN WHAT MATTERS MOST – PEOPLE