Advocacy

We help industry, advocates and other stakeholders drive meaningful change in health. Collaboration and co-creation are at the heart of how we bring communities together. The first step is ensuring a deep understanding of the community you hope to reach.

Working with the community, for the community

We shape environments to better support patients and the people who care for them – whether they are one of many, or one in a million.

Our Patients at The Heart (PATH) guiding principles:

Listen Listen
Truly listen to the community and its advocates – they are the experts.

Learn Learn
Understand the needs, hopes and expectations of patients and carers.

Collaborate Collaborate
Work together to co-create solutions that resonate. 

Lead Lead
Earn a position as a committed member of the community that cares and contributes with meaning.

How we can help

Stakeholder mapping and engagement

We harness bespoke insights technologies to identify and map your key stakeholders. Then we find strategic ways for you to engage with them effectively.

Disease awareness and education

We create and execute multichannel campaigns to reach the people that matter, whether that is patients, caregivers, the public, healthcare professionals or policymakers.

Partnership and community building

We help you to build meaningful, long-term relationships and shape environments to better serve patient communities.

Whether you need to know where to start, get a fresh perspective, or are looking to make a meaningful change, we’d love to hear from you.

Get in touch

Case studies

Find out more about some of the collaborations we are most proud of.

Case Study

Working with the head and neck cancer community to drive awareness, encourage earlier diagnosis and save lives

The Make Sense campaign is an international, multidisciplinary, multi-sponsored initiative run by the European Head and Neck Society (EHNS), a healthcare organization uniting more than 3,000 head and neck specialists across Europe. We have held the position of Campaign Secretariat since its inception.

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Case Study

Creating a groundswell of support and advocacy to end female genital mutilation (FGM) in the UK

In February 2021, FORWARD and the University of Huddersfield, UK published a report based on research that documented how FGM safeguarding measures in the UK were alienating families within African diaspora communities.

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We were delighted to work with AXON on our recent campaign and to see the achievement it has made. The campaign allowed us to bring our research to life through powerful and compelling messaging – not only ensuring that the voices of the African diaspora communities are heard, but also garnering action and support for our cause. We gained significant public attention via media coverage, and opened invaluable conversations with key influencers, from policymakers to multiagency professionals, to diaspora communities themselves.

Amy Abdelshahid / FORWARD UK