The answer is not what you might think!
Allow us to let you into a secret: it’s not necessarily about having the biggest and best story (although, admittedly, a “good” story always helps!).
In a world where the news cycle is 24/7 and we have nearly limitless information at our fingertips, what is it that makes a journalist choose to pursue your story over another?
We recently spoke to Linda Geddes, Science Correspondent at The Guardian, who shed some invaluable insights on this very topic as part of a “Meet the Journalist” session hosted by AXON at our riverside offices in London.
Find out more about our tried-and-tested media relations approach, as well as some key insights shared by Linda:
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