Case study

Creating a groundswell of support and advocacy to end female genital mutilation (FGM) in the UK

January 24, 2022

In February 2021, FORWARD and the University of Huddersfield, UK published a report based on research that documented how FGM safeguarding measures in the UK were alienating families within African diaspora communities.

We worked with FORWARD to deploy a multichannel campaign to raise awareness of the harmful impacts of the current FGM safeguarding policies and foster advocacy to support the long-term goal of a re-examination of these policies.

Impact:

7 pieces of unique media coverage in national and regional media outlets, including exclusives for The Guardian and The Voice
11 key influencers amplified the campaign, reaching more than 50,000 people
FORWARD social media impressions and profile visits were boosted by 200% and 700%, respectively, versus the previous month

Case studies

Case Study

Working with the head and neck cancer community to drive awareness, encourage earlier diagnosis and save lives

The Make Sense campaign is an international, multidisciplinary, multi-sponsored initiative run by the European Head and Neck Society (EHNS), a healthcare organization uniting more than 3,000 head and neck specialists across Europe. We have held the position of Campaign Secretariat since its inception.

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Case Study