News & Insights

Read our latest news, team highlights and thoughts on some of the top global healthcare trends and topics.

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Thought Leadership

Sep 26, 2023

ADULTS DON’T ALWAYS KNOW BEST

The perception that adults always know best the thoughts and feelings that adolescents have around their disease could not be further from the truth.

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Thought Leadership

May 25, 2023

Montreal, anyone? AXON fosters a learning culture with cutting-edge learning opportunities as some of the team return from The Institute 101 in Canada

The team’s personal development is at the forefront of life at AXON, and we are committed to fostering a learning culture. As part of that, several members of the team were selected to attend some formal AVENIR GLOBAL firm-wide training, The Institute 101.

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Thought Leadership

May 24, 2023

Issues preparedness fatigue: deprioritizing issues preparedness is a risky strategy

“Now is the time to be safeguarding organizations from risk, not deprioritizing issues preparedness”: Ralph Sutton warns of potential reputational impact of healthcare communicators focusing their attention elsewhere.

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Thought Leadership

Mar 28, 2023

Plain language summaries—who are they really for?

Plain language summaries (PLS) are standalone, peer-reviewed journal articles written in nontechnical language, that provide an easy to understand and concise overview of manuscripts published in scientific journals.1 They are short, clear summaries of a manuscript.

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Thought Leadership

Mar 27, 2023

Have we thought it through completely? The impact of diversity and inclusion efforts on research ecosystems

Shawn Patterson, Senior Vice President, and Melissa Lewis, Vice President from our Clinical Studies practice recently attended the SCOPE Summit 2023, in Orlando, Florida, US. This annual event saw delegates from the clinical research community discussing advances and innovative solutions that are making their mark or gaining traction in clinical studies. These topics were relevant for AXON’s client counsel, and the meeting provided an opportunity to hear examples of best practice and meet with current experts in the research field.

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Thought Leadership

Mar 24, 2023

Part 3: “We’re only human.” How human flaws can be embraced by pharma alongside exceptional artificial intelligence (AI)

To conclude the leadership industry trend series, hear from Sam Petyan, Nat Turner and Tina Hahn on this exciting piece. Pharma plays a big role in improving patient outcomes and, by being truly patient centered, can build essential trust and loyalty. Ultimately, the companies that get this right will see better outcomes not just for patients but for their profit margins too. We don’t want anyone to be left behind… discover more

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Thought Leadership

Mar 20, 2023

Part 2: Expanding horizons: how clinical accuracy and “messy” data can both work in creating brilliant patient outcomes

In part two of our industry trend analysis, hear from Shanida Nataraja, Emma Kenny and Sam Barnes on how clinical accuracy and “messy” data can both work in creating brilliant patient outcomes!

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Thought Leadership

Mar 15, 2023

Part 1: The importance of the right data, the right channels and seizing the opportunities of tomorrow

The AXON leadership team has examined the current and emerging trends for the healthcare industry, and over the coming weeks, we will be revealing what they believe will be crucial for the industry to consider. The discussion covers simple changes that can make a big difference, as well as the direct but sometimes intimidating options, which can’t be ignored if companies want to succeed, get their molecules to market quickly and, ultimately, improve the lives of patients!

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Thought Leadership

Dec 09, 2022

If my doctor is the expert, why do I need to be health literate?

Have you ever received a piece of news from your doctor that left you feeling confused about your health, or not understanding the full implications of how this news will affect you? Have you ever had questions about your health but not the knowledge or tools to answer them?

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Thought Leadership

Nov 29, 2022

Supporting survival rates after a stroke: why health literacy matters in preventing a recurrence

A stroke can be devasting, even deadly. It’s a condition of which many of us are aware, and we may even know the symptoms to spot. But that may not be true of the whole patient population. Spotting the symptoms, surviving a stroke, and recovering forms just part of the story. So why is health literacy so important? Because the effects of a stroke go beyond the patient.

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Thought Leadership

Jul 05, 2022

Labor of Love: the unrecognized burden of caregiving

There are many ways that caregivers can be offered support. By carefully listening to this community, understanding their needs and collaborating to find viable solutions to the challenges they face, we can make a meaningful difference. So, the question is, will you be including caregiver needs in your next conversation?

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Thought Leadership

May 20, 2022

Decentralized clinical trials: Revolutionizing access and diversity in research

Reflecting the needs of diverse patient populations and ensuring they are enrolled in clinical studies, is an important factor in obtaining the necessary data needed to move investigational products to market. The pandemic has accelerated the adoption of decentralized clinical trials, which has the potential to address some of the challenges that make equitable enrolment difficult with more traditional centralized clinical trials.

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Thought Leadership

May 16, 2022

How to enhance the accessibility of colorful healthcare communications

Would you create a communication piece that could not be fully understood by about 1 in 20 people? Have you ever thought about your color choices when developing resources? The way we use colors and color combinations can determine the accessibility of communications for people with color blindness. Here is how you can make your pieces more accessible.

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Thought Leadership

Dec 09, 2021

Graphical abstracts – making data stand out in the new hybrid era

In the virtual era and the evolving hybrid landscape, more channels of communication are generating ever-increasing amounts of content, with the risk that important scientific data are getting lost in this deluge. The need for information has not changed; however, the sheer amount being generated has.

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Thought Leadership

Nov 09, 2021

Hybrid meetings – can we create the perfect blend?

One of the many consequences of the COVID-19 pandemic is that we have all had been compelled into an online or virtual way of meeting and engaging with each other. As restrictions for travel and gatherings gradually lift, we have the chance to gather face-to-face once again, but is this always the right approach?

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